Why Are Online Communities So Important in the B2B World?

Jim Esposito
6 min readDec 22, 2020

Since Marketing has been shifting towards a set of strategies and activities that shuffle the mere fields of direct, online and social, to provide a more integrated approach, online communities are becoming the new frontier for all things digital — especially in times like these where the worldwide population is still going through a prolonged pandemic that has tremendously limited the type…

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Jim Esposito

One day I’ll publish a bestseller, I’ll be a rockstar, I’ll walk the red carpet. Or maybe not.